Equinox Explore
creative direction

copy partner: Francesca Saunders
design partner: Justin Miller

Establish a concept, brand book, logo, photo and video direction and manage website launch for Equinox’s travel brand launch, Equinox Explore, alongside writing partner.

Oversaw creative direction for website launch in partnership with internal site team and agency partner. Managed designers on collaborative exploration work and in producing launch assets across site, social, email and press assets. Led art direction for photo and video assets capturing premier trip to Morocco.