power down to power further
art direction
Photo & Video by Laurie Bartley
Editing by Hugo & Marie
Creative Direction by Liz Nolan & Timothy Strudwick
the brief
Craft an active, energetic visual approach to spa and regeneration services at Equinox. Create images and video that showcase services including athletic massage, facials, meditation, stretching, steam and sauna.
The visuals are united by a common color story that comes to life in different ways depending on the focus. Tight crops emphasize the expertise within each service.
the solution
Power down to power further. The images, video and campaign message work together, elaborating on Equinox’s unique perspective on mind and body regeneration as an important compliment to athletic training. These assets are used to both support the campaign and as evergreen assets, examples shown in the below mockups.
