The Muse at Equinox
art direction & graphic design
Photography & Video by Bon Duke
Handlettering by Maria Gambino
Writing William Rauscher
the brief
Create a paid social-focused campaign for Equinox’s annual signature class launch, a cardio-dance class. Video, photography and marketing communications live across digital and print.
the solution
The Muse: Graceful. Intense. Extraordinary. We follow a woman’s journey, flipping between the class itself and a dream-like setting with our heroine dancing solo in the spotlight. This shift represents the zen-like, meditative mindset achieved while dancing in addition to being a step closer to end goals after a workout.
